As an international brand representation company, we offer a complete range of services – from registration to handling and distribution.
From the moment you first contact Mentor Company to the day your products hit the stores, we're by your side every step of the way.
We are experts in multiple industries within the Iberian Market. We are now more focused on the childcare segment but still working with FMCG brands.
We excel in brand distribution by exclusively representing one top-tier brand in each product category. This focused approach allows us to provide unparalleled support and forge stronger relationships with both brand partners and clients, emphasizing quality and differentiation.
To find out more about our services or if you have any other questions please contact us.
Let's increase your sales!
01
Represent
We represent brands in the Portuguese and Spanish markets.
02
Distribution
We distribute brands in Portugal and Spain through other stores or directly to the final consumer.
03
Branding
We develop the entire brand image in the markets where we operate, with a strong emphasis on digital marketing.
Our Brands

Co-founders Spice Girl Emma Bunton and Director of Product Development Christopher Money struggled to find gentle products that didn’t irritate their children’s skin, and were kind to our planet. This inspired the development of a natural, gentle and sustainable alternative for families - and from this Kit & Kin was born.
We want to take away the stress and worry parents often experience when trying to choose the best products for their family.
Emma Bunton, co-founder

Rockit was created by Nick, Matt and Matt – three parents, with seven children in total. Nick's three-month-old daughter woke up whenever they stopped rocking the stroller. Nick realized that this problem was common to many parents and one night – at 2am – he found a solution. The two Matts helped Nick develop Rockit, which has gone on to keep over a hundred thousand babies moving and rocked around the world. The three are committed to inventing more products that help babies and parents sleep better.

The numbers speak for themselves: on average, we brush our teeth for less than a minute, and dental problems are the most common health issue worldwide. Because it can be challenging to always brush our teeth properly, given time constraints or other priorities, Y-Brush creates the toothbrush that ensures complete brushing in one ultra-fast motion. Now, there's no more excuse for not brushing your teeth correctly! Y-Brush is the little Y-shaped brush that takes care of teeth and gums in a single gesture for those who have better things to do ... Outperforms by 2X leading sonic toothbrushes and within seconds.

Momcozy is a globally recognized brand, celebrated for providing innovative, mom-centric products that simplify parenting. Known for their hands-free, wearable breast pumps and cozy parenting solutions, Momcozy prioritizes comfort and efficiency for moms navigating motherhood. With a commitment to empowering parents, their product range includes tools designed for feeding, recovery, and everyday parenting, ensuring both baby and parent feel cared for.

iCan Spoon offers a revolutionary approach to baby feeding with its ergonomically designed multi-grip spoon. Tailored for toddlers' small hands, this Swedish innovation helps children transition from eating with their hands to using utensils, promoting early independence and motor skill development. The spoon's unique shape supports various grips like precision, transverse, and thumb grips, ensuring stability and reducing mess during meals. Lightweight, dishwasher-safe, and made from child-safe materials, iCan Spoon is ideal for children aged 12 months and older. Discover how iCan Spoon fosters positive, stress-free feeding experiences for both babies and parent.

LatchLight is dedicated to simplifying nighttime feedings with innovative solutions designed for convenience and comfort. The LatchLight wearable tool features a soft, directed glow for nighttime breastfeeding or bottle-feeding, helping parents achieve a proper latch without disturbing sleep. With an ergonomic, glow-in-the-dark handle and sleep-friendly LED technology, it supports hands-free use, making nighttime care less stressful. Founded by parents Julie and Edwin, the brand is inspired by firsthand experiences, aiming to alleviate the challenges of parenthood through thoughtful and sustainable design.

Melii Baby specializes in innovative, parent-friendly products that simplify mealtime, food storage, and care for babies and toddlers. Founded by two moms, the brand combines practical design with vibrant colors and child-safe materials. From stackable food containers to silicone teethers and mealtime tools, Melii offers solutions that are as functional as they are fun. With an emphasis on quality and safety, Melii’s BPA-free, dishwasher-safe products help parents navigate daily routines with ease and style.

Elodie Details is a Swedish brand that creates stylish, functional baby products with a focus on design and sustainability. Founded in 2005, the company started with its innovative pacifier clips and has since expanded to include a wide range of items like footmuffs, strollers, bibs, and blankets. Elodie Details prioritizes quality and aesthetics, blending modern trends with everyday practicality. The brand also offers eco-conscious choices, such as bamboo pacifiers and recycled materials, aligning with sustainable parenting practices.

Owlet Care specializes in innovative baby monitoring solutions designed to give parents peace of mind and better insights into their baby’s well-being. The brand’s flagship products, such as the Owlet Dream Sock and Dream Duo, provide real-time health and sleep data, including oxygen levels, pulse rates, and sleep trends, using FDA-cleared technology. These smart monitors work in tandem with the Owlet app, offering live updates, notifications, and predictive sleep tools to support healthy development and restful nights for both baby and parents.

Magic Baby Products specializes in creating innovative and sustainable baby care solutions. The Majestic Line features premium diaper pails that prioritize practicality, hygiene, and environmental responsibility. These pails are designed to be 100% odorless, using a unique wave-seal mechanism, and they are compatible with standard plastic bags, eliminating the need for expensive refills. Crafted from recycled materials, they reflect the brand's commitment to sustainability.

ZAZU is a company dedicated to creating innovative products that help young children and their parents enjoy better sleep and a more harmonious daily routine. Their offerings include sleep trainers, sound machines, nightlights, and soft toys, all designed with features like soothing lights, calming sounds, and interactive functionalities to promote healthy sleep habits and provide comfort. Products such as sleep trainers use visual cues to teach children when it’s time to sleep or wake, while sound machines offer white noise, lullabies, and heartbeat sounds to calm babies and improve their rest.

Real Shades is a trusted brand in sun protection for children and adults, offering high-quality sunglasses designed to block 100% of harmful UVA and UVB rays. Known for their unbreakable frames and stylish designs, these sunglasses are tailored for every age group, from babies to adults, ensuring an exceptional fit and long-lasting durability. They also feature polarized lenses to reduce glare and protect vision during outdoor adventures. With options like blue-light-blocking computer glasses, Real Shades ensures complete eye care for active lifestyle.
Our Clients
and more . . .
Our Services
BRAND DEVELOPMENT
ACCOUNT MANAGEMENT
MERCHANDISING
WAREHOUSE/LOGISTICS
FIELD SALES
REGULATORY AFFAIRS
Our Values
Integrity
We are governed by ethics, loyalty and honesty in all our relationships.
Proximity
We build close relationships with our clients based on trust, quality, rigor and dedication of our teams.
Dynamism
We seek daily to improve in everything we do and overcome new challenges, with the energy, enthusiasm and ambition that characterize us.
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