Co-founders Emma Bunton, former Spice Girl, and Christopher Money, Product Development Director, struggled to find gentle products that didn’t irritate their children’s skin and were kind to the planet. This inspired the development of a natural, gentle and sustainable alternative for families – and so Kit & Kin was born.

Rockit was created by Nick, Matt and Matt – three dads with seven children between them. Nick’s three-month-old daughter would always wake up when her buggy stopped moving. Nick realised this was a common problem for many parents, and one night – at 2 am – he came up with a solution. The two Matts helped Nick to develop the Rockit, which has now helped over one hundred thousand babies on the move and on the snooze across the world. The three are committed to inventing more products to help babies and parents sleep better.

Momcozy is a globally recognized brand, famous for offering innovative and mother-centric products that simplify motherhood. Known for its wearable, hands-free breast pumps and practical maternity solutions, Momcozy prioritizes comfort and convenience for mothers navigating motherhood. Committed to empowering parents, its product line includes tools designed for breastfeeding, postpartum recovery, and daily childcare, ensuring both baby and mother feel cherished and cared for.

Shnuggle is an award-winning British brand, known for creating cleverly designed baby products that make parents' daily lives easier. With a focus on safety, comfort, and intuitive design, Shnuggle develops practical solutions for important moments like bath time, sleep, and nappy changing. Each product is carefully crafted to support both babies and parents, combining functionality with modern aesthetics. Designed and tested with real families, Shnuggle aims to simplify the early years of parenthood through smart, reliable, and beautifully made essentials.

LatchLight is dedicated to simplifying nighttime feedings with innovative solutions designed for convenience and comfort. The LatchLight wearable device emits a soft, targeted glow for nursing or bottle feeding at night, helping parents achieve a proper latch without disturbing sleep. With an ergonomic glow-in-the-dark handle and sleep-friendly LED technology, it allows for hands-free use, making nighttime care less stressful. Founded by parents Julie and Edwin, the brand draws inspiration from personal experiences, aiming to ease the challenges of parenthood through smart and sustainable design.

Owlet Care specializes in innovative baby monitoring solutions designed to provide parents with peace of mind and a better understanding of their baby's well-being. The brand's flagship products, such as the Owlet Dream Sock and the Dream Duo, provide real-time health and sleep data, including oxygen levels, heart rate, and sleep trends, using FDA-cleared technology. These smart monitors work in conjunction with the Owlet app, offering live updates, notifications, and predictive sleep tools to promote healthy development and restful nights for both baby and parents.

ZAZU is a company dedicated to creating innovative products that help young children and their parents enjoy better sleep and a more harmonious daily routine. Their products include sleep trainers, sound machines, night lights, and plush toys, all designed with features such as soft lights, relaxing sounds, and interactive functionalities to promote healthy sleep habits and provide comfort. Products like sleep trainers use visual cues to teach children when it's time to sleep or wake up, while sound machines offer white noise, lullabies, and heartbeat sounds to soothe babies and improve their rest.

For over 75 years, BabyDan has been a leading brand in child safety, helping families create safer home environments through innovative and high-quality products. Designed and manufactured in Denmark, the brand combines Scandinavian design, exceptional attention to detail, and rigorous safety standards.

From safety gates and playpens to home protection solutions, every BabyDan product is developed to provide parents with peace of mind, while simultaneously allowing children to explore the world safely. With a strong commitment to quality, innovation, and sustainability, BabyDan continues to be a global benchmark in child safety.