Co-founders Spice Girl Emma Bunton and Director of Product Development Christopher Money struggled to find gentle products that didn’t irritate their children’s skin, and were kind to our planet. This inspired the development of a natural, gentle and sustainable alternative for families - and from this Kit & Kin was born.

Rockit was created by Nick, Matt and Matt – three parents, with seven children in total. Nick's three-month-old daughter woke up whenever they stopped rocking the stroller. Nick realized that this problem was common to many parents and one night – at 2am – he found a solution. The two Matts helped Nick develop Rockit, which has gone on to keep over a hundred thousand babies moving and rocked around the world. The three are committed to inventing more products that help babies and parents sleep better.

Momcozy is a globally recognized brand, celebrated for providing innovative, mom-centric products that simplify parenting. Known for their hands-free, wearable breast pumps and cozy parenting solutions, Momcozy prioritizes comfort and efficiency for moms navigating motherhood. With a commitment to empowering parents, their product range includes tools designed for feeding, recovery, and everyday parenting, ensuring both baby and parent feel cared for.

Shnuggle is an award-winning British brand known for creating thoughtfully designed baby products that make everyday parenting easier. With a strong focus on safety, comfort, and intuitive design, Shnuggle develops practical solutions for key moments such as bath time, sleep, and changing. Each product is carefully crafted to support both babies and parents, combining functionality with modern aesthetics. Designed and tested with real families, Shnuggle aims to simplify early parenthood through smart, reassuring, and beautifully made essentials.

LatchLight is dedicated to simplifying nighttime feedings with innovative solutions designed for convenience and comfort. The LatchLight wearable tool features a soft, directed glow for nighttime breastfeeding or bottle-feeding, helping parents achieve a proper latch without disturbing sleep. With an ergonomic, glow-in-the-dark handle and sleep-friendly LED technology, it supports hands-free use, making nighttime care less stressful. Founded by parents Julie and Edwin, the brand is inspired by firsthand experiences, aiming to alleviate the challenges of parenthood through thoughtful and sustainable design.

Owlet Care specializes in innovative baby monitoring solutions designed to give parents peace of mind and better insights into their baby’s well-being. The brand’s flagship products, such as the Owlet Dream Sock and Dream Duo, provide real-time health and sleep data, including oxygen levels, pulse rates, and sleep trends, using FDA-cleared technology. These smart monitors work in tandem with the Owlet app, offering live updates, notifications, and predictive sleep tools to support healthy development and restful nights for both baby and parents.

ZAZU is a company dedicated to creating innovative products that help young children and their parents enjoy better sleep and a more harmonious daily routine. Their offerings include sleep trainers, sound machines, nightlights, and soft toys, all designed with features like soothing lights, calming sounds, and interactive functionalities to promote healthy sleep habits and provide comfort. Products such as sleep trainers use visual cues to teach children when it’s time to sleep or wake, while sound machines offer white noise, lullabies, and heartbeat sounds to calm babies and improve their rest.

Real Shades is a trusted brand in sun protection for children and adults, offering high-quality sunglasses designed to block 100% of harmful UVA and UVB rays. Known for their unbreakable frames and stylish designs, these sunglasses are tailored for every age group, from babies to adults, ensuring an exceptional fit and long-lasting durability. They also feature polarized lenses to reduce glare and protect vision during outdoor adventures. With options like blue-light-blocking computer glasses, Real Shades ensures complete eye care for active lifestyle.